You have developed an effective strategy and playbook aligning with your business goals that all in-house and external team members have reviewed*

You have identified your buyer personas*

Your offer has clear features and benefits that align with your ideal buyer's wants/needs*

You have created and are excited by your brand’s Unique Selling Proposition (USP) or a pitch/tagline for your business incorporating magnetic messaging elements*

You have developed and use consistent marketing messaging*

You adopted a consistent content marketing framework*

You have a powerful lead generator and sales engine*

Your email marketing is automated when someone subscribes to your list and works to nurture and warm new leads for you when you’re out in the paddock or sleeping*

Your paid ad campaigns are reaching targeted audiences and bringing new enquiries in*

Your sales system closes prospects consistently with high conversion rates*

You have a sales call and new lead contact management system where you are able to keep notes on any conversations you have with prospects*

You have great resources and marketing material, case studies and data to support your selling efforts*

Your marketing and sales system is measurable and you are able to track what is working and what is not*