WELCOME

We help seedstock businesses and rural brands communicate their value with clarity, confidence, and consistency.

Through our marketing strategies and frameworks we help our clients prepare their buyers and new prospects ahead of selling season, so enquiries come earlier, conversations start warmer, and selling feels calmer and more predictable.

We help market products and services in agriculture where decisions take time, carry risk, and require trust, not impulse buying.

See how buyer confidence is built →

FEATURED

When effort goes up, but confidence doesn’t

You can be doing a lot right and still feel uncertain heading into selling season.

Your genetics are proven.
Your reputation is solid.
Your standards are high.

Yet each year:

enquiries arrive late, or in a rush, or not at all
buyers need things explained from scratch
conversations feel fragile and "salesey" instead of confident and considered
selling season brings pressure instead of calm

This isn’t a failure of quality or effort.

It’s usually a gap between how your marketing shows up and how clearly your buyers understand what your genetics can do for them, early enough to decide with confidence.

We don’t do louder ads.
We do clearer buyer-led marketing.

Most agricultural marketing focuses on:

advertising
posting
short-term campaigns
rushed, reactive promotional activity close to sale day/selling season

That approach creates noise, not buying confidence.

And it also gets lost in the sea of sameness (no point of difference).

Mallee Marketing works earlier in the cycle.

We focus on:

reducing buyer uncertainty before selling
explaining value in plain, usable language
building familiarity without pressure
aligning marketing to how producers actually make decisions

This positions us as a strategic advisor, not a content or ad agency.

How buyer confidence is actually built

In long-cycle, high-value purchases, confidence isn’t always big buzz marketing words and big ribbons in the show ring.

It’s quiet internal buyer certainty.

We work with our clients to build marketing aligned with buyer confidence:

Clarity
Buyers understand who your genetics suit and who they don’t.

Familiarity
They recognise your program, message, and direction before they ever call.

Relevance
They can picture outcomes in their own system, not just traits on paper.

Safety
They feel reassured the decision to use your genetics won’t backfire, technically, financially or in years to come.

Everything we do ladders back to these four forces.

What changes when buyer confidence is built early

Buyers arrive better informed
Conversations with new prospects start warmer and go deeper faster
Fewer tyre-kickers, fewer last-minute scrambles
Clearer positioning in your breed and market
Selling season feels calmer, not chaotic because your marketing is strategic, organised and works in a simple, effective system.

You’re no longer relying on hope, urgency, or reputation alone to carry your marketing.

How we help

We help you install the marketing foundations that make selling easier, not louder.

We work with you to build:

a clear strategic marketing playbook
buyer-friendly messaging that explains your value and gives you a framework on who you speak with, what to say, how to say it and when in the season
a year-round marketing rhythm aligned to decision timing

This is not surface level done-for-you advertising.
It’s strong marketing infrastructure for long-term buyer loyalty, attraction, confidence and market position authority and clarity.

Trusted by leading ag and seedstock brands:

"Mallee Marketing has an in depth understanding of Ag which allowed the Harberger brand to achieve the desired brand recognition it set out achieve and continue to grow. Firstly it was the videos and the glamorous stuff…. now I am starting to see the power of having the backend of our social media manipulated in ways that give us the desired brand recognition and results. The planner is also a very clever way of ensuring my time spent towards our social media presence is efficient.

Both sides have put in some hard yards to capture good content and I think the reward is coming through with good solid leads plus brand recognition without annoying people."

Kirk Harberger

Harberger

"The marketing support that Tegan has provided Collinsville and East Bungaree Studs has been excellent as it was timely and targeted. Tegan demonstrated the ability to understand both our businesses and the Ag sector well, making our marketing industry specific and relevant to our audience."

George Millington

Principal, Collinsville Stud Merinos and East Bungaree Studs

"Mallee Marketing provided extremely high quality service and worked very well with our team to deliver the child safety campaign on time and within budget.

I was particularly impressed with Mallee Marketing's ability to adapt and provide additional service as the campaign developed without compromising delivery deadline or quality.

Mallee Marketing helped us achieve our campaign goals. They successfully increased the child safety on farm campaign awareness, delivered high quality media assets and strengthened our relationship with external stakeholders. Industry representatives from not only Victoria, but across Australia are echoing this campaign and it is credit to Mallee Marketing's phenomenal service.

I've been very happy to work with Mallee Marketing and would recommend it to others who are looking for specialised Ag marketing advice."

Jennifer Shaw

Former Project Manager

VFF Making Our Farms Safer Project

"It was such a positive experience working with Tegan from Mallee Marketing! She’s a clear communicator and her agile working style was really appreciated by the R U OK? team to deliver a podcast series for a very targeted audience.

Tegan successfully guided the R U OK? team through the podcast production process with some really practical, hands-on support, particularly when recording guests in remote locations. She’s very knowledgeable but also very gentle and empathetic, which was particularly appreciated when talking directly to case studies with lived experience in mental health.

Thank you Tegan for all of your support throughout the production of the first podcast series for police and emergency services! We always felt like our little project was in really safe hands and it’s been such a pleasure working with you!"

Rebecca Wood

Marketing Manager

RUOK?

"Working with Tegan we were successful with attracting new clients through promo videos which is always great. Able to increase exposure with reduction in overall advertising expense so definitely happy with that. Thanks Tegan, you have certainly helped us branch out into new platforms yet staying with our 'style.' Much appreciated."

Jacqui & Wed Daniell

White River Merino and Poll Merino Stud

Why Mallee Marketing exists

Mallee Marketing was built to serve seedstock and ag businesses who care deeply about doing things properly, but don’t want marketing to feel forced, sales-driven, or performative.

We specialise in early-stage buyer preparation because that’s where uncertainty is either removed… or compounded.

Our role is to help you lead the market conversation with clarity, confidence, and calm, without ego or pressure.

If selling season feels heavier than it should…

A short conversation with us can usually tell whether our approach is the right fit for your brand.

Book a strategy conversation →

TEGAN BUCKLEY

Hi, I’m Tegan, founder of Mallee Marketing and a rural marketer with over ten years’ experience helping agricultural and regional businesses build clear, strategic and scalable marketing systems.

I grew up on the Yorke Peninsula in South Australia and now live in the Victorian Mallee with my partner, Clay Gowers, whose family runs Westerhill Farms, Broadacre cropping business, near Mildura.

Living and working with rural and ag people every day keeps me grounded in what matters most: practical solutions, real results and marketing that actually supports the people and businesses who supply, feed and fuel our communities.

I hold a Bachelor of Business (Marketing) and a Graduate Certificate in Management, and throughout my career I’ve worked alongside many high-performing sales and marketing teams across rural, regional and agricultural sectors.

Those experiences shaped the way I now work, combining strategy, systems and smart digital tools to make marketing simpler, more consistent and more effective for busy and growing businesses.

I’m passionate about helping seedstock brands, agribusinesses and family-owned rural companies get clarity on their message, build trust with their ideal buyers, and create marketing systems that run smoothly behind the scenes.

I bring a practical, results-driven approach to everything I do, with a strong focus on efficiency (no wasted time, no wasted budget) and a deep respect for the seasonality and demands of farm life.

Through Mallee Marketing, I work with forward-thinking studs and agribusinesses across Australia and New Zealand to strengthen their brand, increase visibility and amplify their impact, whether that’s genetics, advisory services, or rural products that genuinely improve farming operations.

When our clients succeed, rural communities thrive and that’s what drives me every day.