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Outsource Marketing to an Agency or a VA?

There comes a point where the need for a marketer or a virtual assistant becomes crucial for your business.

If you're finding that you are struggling to manage your marketing effectively, or that you don't have the time, knowledge, headspace or experience to carry out marketing activities consistently for your business, then perhaps it's time to consider getting some support (that won't break the bank!).

Whether to outsource your marketing to an agency or a virtual assistant depends on various factors including your business goals, budget, and the complexity of your marketing needs.

Here are some considerations to help you decide:

Outsourcing to a Marketing Agency:

  1. Expertise and Specialisation: Marketing agencies often have a team of specialists in various aspects of marketing (e.g., SEO, social media, content marketing). They can offer a wide range of services and in-depth expertise.

  2. Comprehensive Solutions: Agencies typically provide comprehensive marketing strategies and can handle all aspects of your marketing, from strategy development to execution.

  3. Scalability: Agencies can easily scale their efforts to match the growth of your business, making them suitable for businesses with fluctuating needs.

  4. Consistency: Agencies can provide consistent, ongoing support, ensuring that marketing tasks are consistently executed.

  5. Cost: Marketing agencies can be more expensive than hiring a virtual assistant, but the investment often reflects the expertise and resources they bring. It depends on what you are willing to invest when it comes to your marketing and being confident on the return on investment the strategy and activities will bring.

Outsourcing to a Virtual Assistant (VA)/Freelancer:

A virtual assistant is a remote professional who provides administrative, creative, or technical support to individuals or businesses.

  1. Cost-Effective: Virtual assistants are often more budget-friendly compared to agencies, making them a good choice for agribusinesses who are wanting to outsource some important and time consuming tasks or areas that require specific skills and equipment.

  2. Flexibility: Virtual assistants can be hired for specific tasks or projects, over a short or longer length of time, providing flexibility and control over your marketing efforts and when the extra support is required.

  3. Personalised Attention: A virtual assistant can give your marketing tasks personal attention and may adapt to your specific business needs.

  4. Direct Communication: You can have direct communication with a virtual assistant quite regularly because it's like having an employee on your team, which can lead to quicker decision-making, action and a more intimate understanding of your brand.

  5. Limited Expertise: While virtual assistants can be very skilled in various marketing tasks, they might not have the specialised expertise of a full-service agency that can provide an all in one service approach.

It's also important to note that a VA or even an Agency may not know your business, your industry or your product as well as you do.

OR, here's another idea:

Take control of your marketing yourself - is it time to step up your marketing game and boost your know-how?

Understanding the nitty-gritty of your business, especially the marketing side of things, is like having your trusty compass as a leader. It helps you stay on the right path, make adjustments, and keep your finger on the pulse to steer your business where you want it to go.

Knowledge isn't just power; it's also your secret weapon. In the world of business, knowledge is akin to money in your wallet. The more you accumulate and wisely invest, the richer your path to success becomes.

SOLUTION; Mallee Marketing's "Ag Marketing Accelerator"

The Ag Marketing Accelerator helps Agribusinesses systemise their marketing, making it a more efficient, targeted and cost-effective way to carry out essential marketing activities.

With ready-to-use templates, in-depth video tutorials, and monthly coaching, you'll have all the tools and resources at your fingertips. No more guesswork!

We also provide members with comprehensive lists of need-to-know equipment, tools, and resources to help make marketing tasks a breeze whilst following a strategy unique to your business' values and goals.

And here's the game-changer,

With our support, you'll be well-prepared and confident to delegate tasks to a Virtual Assistant or someone on your team to do the work for you, saving you both time, money and worry.

Imagine having a skilled team member, (a VA), who handles your marketing and advertising activities year-round for a fraction of the cost of what marketing agencies would charge you, allowing you to focus on what you do best.

Streamline your marketing efforts with the Ag Marketing Accelerator.

We're helping Agribusinesses across Australia ease overwhelm and unnecessary advertising spending by providing training, SOPs, resources, and guidance that drive exposure, visibility, and consistent marketing systems to grow your business.

Ready to simplify your Agribusiness marketing?

Head to the Ag Marketing Accelerator to learn more.


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