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PIGGYBACK AD STRATEGY

Links:

Meta Ads Library: https://www.facebook.com/ads/library

What Was Covered:

This lesson explores detailed targeting in Meta Ads Manager, specifically using an advanced strategy to "piggyback" off other Facebook pages that your ideal customers follow.

 

You’ll learn how to:

  • Build a specific audience based on interests, demographics, behaviors, job titles, and more.

  • Identify influential pages, brands, and media outlets your audience follows and check if they’re targetable.

  • Use Meta’s Ad Library to research competitors' ads, creative formats, copy, and targeting strategy.

  • Set up your own targeted ad campaign in Ads Manager using carousel format and specific interests (I explain how you can show multiple images/video in a carousal row to feature - great for sheep and cattle studs wanting to show off feature lots!).

  • Implement a workaround for targeting fans of media outlets that aren’t available as interest categories by leveraging related categories (e.g. agriculture, news publications).

  • Review and troubleshoot ad performance after launching, including budget tweaks and creative changes.

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Benefits of This Strategy:

  • Reach highly relevant audiences without relying solely on broad demographic filters.

  • Save money by avoiding “pay and pray” advertising and instead focus your spend on warm, niche-aligned prospects.

  • Stand out in a competitive ad environment with creative formats like carousel ads and tailored messaging.

  • Gain insights into what’s working for others through Meta’s Ad Library, helping you reverse-engineer successful campaigns.

 

When Ag Businesses Should Use This Strategy:

  • You’ve already run basic campaigns and want to improve targeting precision.

  • You have a clear picture of your ideal customer and want to reach more people like them.

  • You’re competing with bigger players and want to position your brand strategically in front of warm audiences.

  • Traditional advertising (newspapers, radio) is getting expensive and you want a more cost-effective and measurable digital option.

  • You want to increase conversions for offers like consulting services, agri-retail products, ram/bull sales, or event promotions by getting in front of motivated, aligned buyers.

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