FREE TRAINING
Should We Spend The Money
On That Newspaper Ad?
A simple decision-making framework to help you evaluate advertising opportunities before you spend the money.
Advertising opportunities can range from a few hundred dollars to several thousand dollars.
The challenge is knowing whether a particular advertising opportunity is worth the investment for your business.
In this free 10-minute training, I'll walk you through the same decision-making framework we use with clients when evaluating:
• Newspaper advertisements
• Magazine features
• Breed journals
• Media packages
• Industry publications
You'll learn:
✓ The 4-question framework we use to assess advertising opportunities
✓ How to determine whether an advertisement is likely to reach your ideal buyers
✓ How to evaluate trust, credibility and visibility benefits
✓ Simple ways to improve measurement and accountability
✓ Why different marketing channels should be measured differently
Most importantly, you'll leave with a practical framework you can apply before investing in your next advertising opportunity.
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Before you spend thousands on your next advertising opportunity, spend 10 minutes learning how to evaluate it properly.