The 90-Day Marketing Playbook

Make marketing feel manageable and meaningful not confusing and overwhelming so buyers understand your value before you even talk.

Most sheep and cattle studs are selling high-investment products with long decision cycles.

Buyers don’t decide from one ad or one post.
They watch.
They compare.
They wait, sometimes for years.

If buyers aren’t clear and confident before selling season, hesitation shows up when it matters most.

This 90-day package is designed to remove that uncertainty early, by helping buyers understand your genetics, trust your direction, and feel confident deciding when stock becomes available through sales or private offers.

This work will help you:

Warm, educate, and prime buyers ahead of selling season
Build confidence in what to say and how to say it
Reduce buyer hesitation by clearly explaining fit and outcomes
Install a calm, year-round marketing system that supports long buying cycles
Build internal marketing capability that lasts well beyond this project

Think of this as setting the foundations properly, so marketing does more of the heavy lifting earlier, and selling season feels calmer and more predictable each year.

What we’ll build together

1. Strategic Marketing Playbook

A single, clear reference document for your business.

This becomes the backbone of your marketing and communication.

It includes:

Business goals and priorities (aligned to values, capacity, and sale targets)
Clear buyer profiles (who you’re speaking to, how they think, how they decide)
Your value proposition and market position
Key stories to tell (breeding philosophy, legacy, commercial outcomes)
What matters to buyers at different points in their decision-making
Clear do’s and don’ts for tone, language, and brand personality

Outcome:
A shared internal document that removes guesswork and keeps marketing consistent — no matter who’s involved.

2. Messaging Blueprint

Confidence to talk about the stock in ways buyers understand.

This is where buyer confidence is built.

We’ll develop:

Clear, buyer-friendly language to explain what you breed and why it matters
Translation of traits into real commercial outcomes
Explanations that help buyers picture your genetics in their own system
Common buyer questions and objections, and how to address them naturally
Talking points for emails, social posts, phone calls, and sale conversations
A simple framework you can lean on when you’re unsure what to say

Outcome:
You’ll feel confident communicating your genetics clearly and consistently — so buyers understand value earlier and decisions come easier later.

3. Annual Marketing Calendar

Year-round, not just close to selling season.

We’ll map your full year so marketing aligns with:

On-farm operations
Sale preparation and sale periods
Buyer decision timelines
Quieter months where explanation and trust-building matter most

This includes:

Monthly focus areas
Priority themes and messages
Realistic expectations based on your capacity
A repeatable rhythm you can use every year

Outcome:
No more scrambling before selling season.
Buyers are warmed, informed, and reassured well in advance.

4. Content & Marketing Operating System

A simple system you can actually use.

We’ll set up a practical, organised approach to marketing that supports consistency without overwhelm.

This includes:

Content pillars tailored to your buyers
A monthly content planner
Caption and structure templates
Simple systems for storing photos, videos, and ideas
Email planning and prompts for ongoing buyer nurturing
Clear visibility of what’s been done and what’s next

Outcome:
Marketing becomes organised and manageable, not ad-hoc or reactive.

Support & delivery

You’ll receive:

1 × monthly strategy session (Zoom, 60–90 minutes)
Clear, realistic action items each month
Review and feedback on up to 3 pieces of work per 30 days
WhatsApp support for quick questions and clarity
Access to Mallee Marketing tools, templates, and frameworks
Calm, practical guidance to help you build confidence and momentum

Time commitment

Approximately 3–5 hours per week on your end.

This is designed to fit around running a stud business, not compete with it.

Review & next steps

At the end of 90 days, we’ll review:

what’s been built
what buyer signals you’re seeing
how clear and confident marketing now feels

From there, you can choose to continue into a longer-term mentorship to build on this foundation and work through further marketing projects.

In summary

This isn’t about doing more marketing.

It’s about:

helping buyers understand your genetics properly
reducing hesitation and perceived risk
building confidence early
and making selling season feel less like a gamble

Next Steps

If this feels like the right fit for your business, here’s what happens next:

1. Book a strategy meeting
We’ll start with a short Zoom conversation to confirm goals, timing, and whether this 90-day engagement makes sense for where you’re at right now.

2. Review the scope and agreement
If we both agree it’s a good fit, we’ll send through a simple agreement outlining the scope, investment, and next steps.

3. Confirm your place

4. Complete onboarding & book in your strategy and implementation sessions
You’ll receive:

access to the Mallee Marketing online hub called "the Marketing Lab" with tools designed to accelerate your marketing
an onboarding survey to help us focus the work
links to book your onboarding and implementation sessions

5. We get to work
From there, we begin building (with you) your buyer confidence system, step by step, so buyers are clearer, more confident, and ready to decide when stock becomes available.