From paddock to prospect.
Helping Rural Brands Build Trust, Awareness & Leads
WELCOME
Mallee Marketing helps rural and regional businesses build clear, strategic and scalable marketing systems designed to generate buyer trust, brand awareness, consistency, and leads for growing businesses.
FEATURED
Our Mission
At Mallee Marketing, we exist to help rural and agricultural businesses cut through the noise, find their true story, and communicate it with clarity, confidence and honesty.
We translate the complex into the practical, connecting breeding philosophy, service expertise and generational knowledge to the real commercial outcomes buyers care about.
We see the gaps that maybe our clients can’t, guide their decision-making when the path feels unclear, and build systems shaped around seasons, workloads and the way they operate.
We challenge gently, protect their values fiercely, and prioritise what will actually move the needle.
Through clear messaging, year-round rhythms, tailored follow-up, and long-term capability building, we help good businesses become trusted brands with demand they can rely on.
In a world of AI-generated content and generic advice, Mallee Marketing brings strategic clarity, direction and grounded partnership, the kind of support built on understanding people, the industry and stories that matter.
How We Work
Rural businesses need marketing support that’s grounded, practical and genuinely strategic. Not hype, fluff or generic, cookie-cutter advice.
At Mallee Marketing, we take the time to deeply understand your business, your people and the way you operate.
This helps us spot opportunities and gaps you can’t always see from inside the day-to-day, and turn them into simple, focused actions that build real momentum.
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You can expect straight-talking communication, transparent processes, and respect for your time, knowledge and industry.
Everything we build, from strategy to systems, is shaped around your seasons, scale and goals.
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Our role is to guide and complement your strategic thinking, simplify the complexity and bring clarity to your direction and decisions, especially when your marketing feels overwhelming or unorganised.
We combine strategic advice with strong execution, so you’re supported not just with ideas, but with implementation done well.
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Our approach blends strategy, systems and industry acumen to give you marketing that is consistent, systemised, professional and aligned with results and your goals.
What We Do
We help studs and agribusinesses attract more of the right buyers, build trust, and improve sale results using a simple marketing system that they can run themselves or easily outsource.
We work with your brand to explain your product/service clearly, share the real results your offer deliver, stay in touch with your prospects/buyers throughout the year, and guide warm enquiry with confidence.
Our marketing systems and strategies are bespoke to your brand and are practical, easy to follow and focused on the things that actually lift demand, grow enquiry, and help you build strong, loyal buyers long-term.
TESTIMONIALS
"Mallee Marketing has an in depth understanding of Ag which allowed the Harberger brand to achieve the desired brand recognition it set out achieve and continue to grow. Firstly it was the videos and the glamorous stuff…. now I am starting to see the power of having the backend of our social media manipulated in ways that give us the desired brand recognition and results. The planner is also a very clever way of ensuring my time spent towards our social media presence is efficient.
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Both sides have put in some hard yards to capture good content and I think the reward is coming through with good solid leads plus brand recognition without annoying people."
Kirk Harberger
Harberger
"The marketing support that Tegan has provided Collinsville and East Bungaree Studs has been excellent as it was timely and targeted. Tegan demonstrated the ability to understand both our businesses and the Ag sector well, making our marketing industry specific and relevant to our audience."
George Millington
Principal, Collinsville Stud Merinos and East Bungaree Studs
"Mallee Marketing provided extremely high quality service and worked very well with our team to deliver the child safety campaign on time and within budget.
I was particularly impressed with Mallee Marketing's ability to adapt and provide additional service as the campaign developed without compromising delivery deadline or quality.
​Mallee Marketing helped us achieve our campaign goals. They successfully increased the child safety on farm campaign awareness, delivered high quality media assets and strengthened our relationship with external stakeholders. Industry representatives from not only Victoria, but across Australia are echoing this campaign and it is credit to Mallee Marketing's phenomenal service.
I've been very happy to work with Mallee Marketing and would recommend it to others who are looking for specialised Ag marketing advice."
Jennifer Shaw
Former Project Manager
VFF Making Our Farms Safer Project
"It was such a positive experience working with Tegan from Mallee Marketing! She’s a clear communicator and her agile working style was really appreciated by the R U OK? team to deliver a podcast series for a very targeted audience.
Tegan successfully guided the R U OK? team through the podcast production process with some really practical, hands-on support, particularly when recording guests in remote locations. She’s very knowledgeable but also very gentle and empathetic, which was particularly appreciated when talking directly to case studies with lived experience in mental health.
Thank you Tegan for all of your support throughout the production of the first podcast series for police and emergency services! We always felt like our little project was in really safe hands and it’s been such a pleasure working with you!"
Rebecca Wood
Marketing Manager
RUOK?
"Working with Tegan we were successful with attracting new clients through promo videos which is always great. Able to increase exposure with reduction in overall advertising expense so definitely happy with that. Thanks Tegan, you have certainly helped us branch out into new platforms yet staying with our 'style.' Much appreciated."
Jacqui & Wed Daniell
White River Merino and Poll Merino Stud
BRANDS WE'VE WORKED WITH
READY TO TAKE THE NEXT STEP?
Not every business we work with is at the same stage when it comes to marketing which is why we’ve built different pathways to suit where you’re at.
Whether you need to get the basics sorted, accelerate your growth, or talk it through with us first, we’ll guide you to the right next step.
TEGAN BUCKLEY
Hi, I’m Tegan, founder of Mallee Marketing and a rural marketer with over ten years’ experience helping agricultural and regional businesses build clear, strategic and scalable marketing systems.
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I grew up on the Yorke Peninsula in South Australia and now live in the Victorian Mallee with my partner, Clay Gowers, whose family runs Westerhill Farms, Broadacre cropping business, near Mildura.
Living and working with rural and ag people every day keeps me grounded in what matters most: practical solutions, real results and marketing that actually supports the people and businesses who supply, feed and fuel our communities.
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I hold a Bachelor of Business (Marketing) and a Graduate Certificate in Management, and throughout my career I’ve worked alongside many high-performing sales and marketing teams across rural, regional and agricultural sectors.
Those experiences shaped the way I now work, combining strategy, systems and smart digital tools to make marketing simpler, more consistent and more effective for busy and growing businesses.
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I’m passionate about helping seedstock brands, agribusinesses and family-owned rural companies get clarity on their message, build trust with their ideal buyers, and create marketing systems that run smoothly behind the scenes.
I bring a practical, results-driven approach to everything I do, with a strong focus on efficiency (no wasted time, no wasted budget) and a deep respect for the seasonality and demands of farm life.
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Through Mallee Marketing, I work with forward-thinking studs and agribusinesses across Australia and New Zealand to strengthen their brand, increase visibility and amplify their impact, whether that’s genetics, advisory services, or rural products that genuinely improve farming operations.
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When our clients succeed, rural communities thrive and that’s what drives me every day.