MALLEE MARKETING PTY LTD
For the rural-agribusiness who wants a content and social media program that produces measurable marketing exposure aligning with their specific business goals while balancing a strong sense of brand identity, integrity, and a persona that resonates and connects with Australian farmers.
We emphasise smart and clever content strategy with strong storytelling and custom-fit creative content across video, podcasting and social channels.
We’re invested in resource-efficiency for our clients, with processes to facilitate smooth collaboration, partnership and measurable results.
Mallee Marketing values supporting our clients to positively engage Australian rural and agricultural industries and people so they can progress, innovate, evolve and make a sustainable and profitable impact and contribution across the globe.
Marketing & Online Business Coach
Passionate about Ag and Marketing, Tegan Buckley founded Mallee Marketing in March 2020.
With a Bachelors Degree of Business (Marketing) complimented by her industry experience, Tegan’s down to earth Marketing approach, and approachable personality, makes for a winning combination when working with rural small businesses, Agribusinesses and regional organisations.
Mallee Marketing helps rural and agribusinesses go from being unprogressive, stuck and overwhelmed by their marketing to building structure, visibility and awareness online so they can build brand awareness while generating leads and sales.
Over the last few years we have seen a surge in the use of video, podcasting and of course social media content to support promotions and advertising.
Now it’s time to optimize your content that you have worked hard to produce so you can show up in new advertising spaces in order to get your rural-agri business more exposure, clients and sales.
THE RURAL MARKETING COACH
Social media and video marketing training for rural promoters, businesses, communicators and content creators.
Training for people in charge of promotions, content creation, marketing or communications for a rural-agri business or not-for-profit organisations lacking strategic direction and tactical know-how when it comes to leveraging social media and video for rural and farming audiences.
FROM THE MALLEE MARKETING LENS
Mallee Marketing has an in depth understanding of Ag which allowed the Harberger brand to achieve the desired brand recognition it set out achieve and continue to grow.
Firstly it was the videos and the glamorous stuff…. now I am starting to see the power of having the backend of our social media manipulated in ways that give us the desired brand recognition and results. The planner is also a very clever way of ensuring my time spent towards our social media presence is efficient.
Both sides have put in some hard yards to capture good content and I think the reward is coming through with good solid leads plus brand recognition without annoying people.
Kirk Harberger, Harberger Pty Ltd, Donald, Vic
Working with Tegan we were successful with attracting new clients through promo videos which is always great. Able to increase exposure with reduction in overall advertising expense so definitely happy with that. Thanks Tegan, you have certainly helped us branch out into new platforms yet staying with our “style”. Much appreciated.
Jacqui & Wes Daniell, White River Merino & Poll Merino Stud, Eyre Peninsula, SA
Mallee Marketing did an excellent job supporting the Croplands brand over a 6-week period. Tegan's professionalism and passion for Ag marketing was evident from the first time that we spoke.
I was very impressed with how quickly Tegan and team picked up our product range, key messages and brand tone of voice to be able to develop content for our social channels.
Mallee Marketing's support and services were spot on.
The key objectives of this short-term contract were (1) to assist with workload while recruiting for a new team member and (2) develop a more structure approach to our social media content. Tegan and the Mallee Marketing team helped us achieve both of these objectives along with driving engagement with our audiences on Facebook and Twitter.
I felt that we had instant rapport and Mallee Marketing's assistance and support was much appreciated.
Kate McLachlan, Marketing Manager, Croplands Equipment