Marketing Partner for Agribusinesses

Helping Family-run

Rural-Agri & Seedstock Businesses

attract more of the right buyers and clients.

FEATURED

You want more clients and buyers
but don't want the noisy, pushy or hypey way of getting them.

Here’s what we’re doing at Mallee Marketing:

We’re helping family-run rural, ag and seedstock businesses get more clients by taking their marketing to a new, better level.

Your offer has value.

Your current clients know it too.

But your future dream buyers or clients don’t know about your offer yet, are still sitting on the fence, and may not be seeing that value clearly enough or early enough.

Your marketing feels ineffective and inconsistent.

You know you should be saying more, but it’s hard to know what to say, when to say it, and whether any of it is actually helping your business’ bottom line.

Why many studs and rural businesses struggle to get the results from their marketing that they deserve...

Not communicating your value

Your genetics/product or service has massive benefits but it's not obvious to prospects.

Your best marketing stories are still sitting in your customers paddocks

The proof of your work often exists in conversations, relationships and years of customer experience.

It just hasn't been captured and shared.

Inconsistent & Reactive Marketing

Marketing often starts too close to sale day.

By then, you've missed months of opportunities to build familiarity and trust.

HOW WE HELP

You've built a good reputation and a good product, service or genetics.

Now it's time to make sure more people hear about it.

But here's what might be going on in your mind:

“We don’t want people to think I’m 'up myself'.”

“We don't want to talk about 'how good' we are in a 'cocky' way.”

“We don’t know how to say why we're different or better without sounding like a tosser.”

"We don't want to be annoying our clients or prospects or coming across as desperate for a sale in our marketing."

Instead, let's create marketing that shares humble stories, customer results and your experience or wisdom that builds trust before your future or current clients are ready to purchase.

No pressure.
No hard selling.
No awkward sales or pushing.

A clearer, humble and authentic way to communicate your value so buyers understand why you're offer is worth choosing.

After working with us over an initial 90 days you'll have a stronger message, real proof and a practical marketing system that keeps working long into the future.

Here's what we will work on

Trusted by leading ag and seedstock brands:

"Mallee Marketing has an in depth understanding of Ag which allowed the Harberger brand to achieve the desired brand recognition it set out achieve and continue to grow. Firstly it was the videos and the glamorous stuff…. now I am starting to see the power of having the backend of our social media manipulated in ways that give us the desired brand recognition and results. The planner is also a very clever way of ensuring my time spent towards our social media presence is efficient.

Both sides have put in some hard yards to capture good content and I think the reward is coming through with good solid leads plus brand recognition without annoying people."

Kirk Harberger

Harberger

"The marketing support that Tegan has provided Collinsville and East Bungaree Studs has been excellent as it was timely and targeted. Tegan demonstrated the ability to understand both our businesses and the Ag sector well, making our marketing industry specific and relevant to our audience."

George Millington

Principal, Collinsville Stud Merinos and East Bungaree Studs

"Mallee Marketing provided extremely high quality service and worked very well with our team to deliver the child safety campaign on time and within budget.

I was particularly impressed with Mallee Marketing's ability to adapt and provide additional service as the campaign developed without compromising delivery deadline or quality.

Mallee Marketing helped us achieve our campaign goals. They successfully increased the child safety on farm campaign awareness, delivered high quality media assets and strengthened our relationship with external stakeholders. Industry representatives from not only Victoria, but across Australia are echoing this campaign and it is credit to Mallee Marketing's phenomenal service.

I've been very happy to work with Mallee Marketing and would recommend it to others who are looking for specialised Ag marketing advice."

Jennifer Shaw

Former Project Manager

VFF Making Our Farms Safer Project

"It was such a positive experience working with Tegan from Mallee Marketing! She’s a clear communicator and her agile working style was really appreciated by the R U OK? team to deliver a podcast series for a very targeted audience.

Tegan successfully guided the R U OK? team through the podcast production process with some really practical, hands-on support, particularly when recording guests in remote locations. She’s very knowledgeable but also very gentle and empathetic, which was particularly appreciated when talking directly to case studies with lived experience in mental health.

Thank you Tegan for all of your support throughout the production of the first podcast series for police and emergency services! We always felt like our little project was in really safe hands and it’s been such a pleasure working with you!"

Rebecca Wood

Marketing Manager

RUOK?

"Working with Tegan we were successful with attracting new clients through promo videos which is always great. Able to increase exposure with reduction in overall advertising expense so definitely happy with that. Thanks Tegan, you have certainly helped us branch out into new platforms yet staying with our 'style.' Much appreciated."

Jacqui and Wes Daniell

White River Poll Merinos

Jacqui & Wed Daniell

White River Merino and Poll Merino Stud

Ready to stop blending in?

The best marketing assets in your business are usually the stories, knowledge and customer results already sitting in your head.

Let's turn them into practical marketing that help your clients and buyers understand your value and choose to buy from you with confidence.

Check out how we can help

TEGAN BUCKLEY

Hi, I’m Tegan, founder of Mallee Marketing and a rural marketer with over ten years’ experience helping agricultural and regional businesses build clear, strategic and scalable marketing systems.

I grew up on the Yorke Peninsula in South Australia and now live in the Victorian Mallee with my partner, Clay Gowers, whose family runs Westerhill Farms, Broadacre cropping business, near Mildura.

Living and working with rural and ag people every day keeps me grounded in what matters most: practical solutions, real results and marketing that actually supports the people and businesses who supply, feed and fuel our communities.

I hold a Bachelor of Business (Marketing) and a Graduate Certificate in Management, and throughout my career I’ve worked alongside many high-performing sales and marketing teams across rural, regional and agricultural sectors.

Those experiences shaped the way I now work, combining strategy, systems and smart digital tools to make marketing simpler, more consistent and more effective for busy and growing businesses.

I’m passionate about helping seedstock brands, agribusinesses and family-owned rural companies get clarity on their message, build trust with their ideal buyers, and create marketing systems that run smoothly behind the scenes.

I bring a practical, results-driven approach to everything I do, with a strong focus on efficiency (no wasted time, no wasted budget) and a deep respect for the seasonality and demands of farm life.

Through Mallee Marketing, I work with forward-thinking studs and agribusinesses across Australia and New Zealand to strengthen their brand, increase visibility and amplify their impact, whether that’s genetics, advisory services, or rural products that genuinely improve farming operations.

When our clients succeed, rural communities thrive and that’s what drives me every day.