Rural Marketing Partner
Helping Family-run
Rural-Agri & Seedstock Businesses
attract more of the right buyers and clients.
FEATURED
You want to attract more clients and buyers
but don't want to be pushy, annoying or arrogant about it.
HOW WE HELP
We help rural, ag and seedstock businesses get their marketing organised, measurable and effective.
We want your marketing to pull its weight. That means to effectively build customer relationships all year, not just before you have to sell something.
Good marketing needs solid foundations.
A plan for your year.
A message that sounds like you.
Your client list in one place.
And numbers that show what’s actually working.
We sit beside you and build it with you, so you stay in control of your brand, your clients and your numbers.
If this sounds like something you're ready to work on, let's chat.
BEFORE WORKING WITH US
Before: Marketing happens in bursts of your time and energy, or in a rush before a key selling window, or when you need to get some sales or bookings, then stops when doing the work or the reality of busy operations takes over.
Money goes into ads with no real idea whether they're paying off.
You know your marketing could look more professional and that your efforts should be more consistent, but there's never enough time, clear direction or the confidence that you're doing the right things to see it all pay off.
You feel blind spending money on ads.
What our clients say:
"Firstly it was the videos and the glamorous stuff… now I am starting to see the power of having the backend of META ads manipulated…" - Kirk Harberger, Harberger
"Timely and targeted… industry specific and relevant to our audience." - George Millington, Collinsville & East Bungaree Studs
AFTER WORKING WITH US
After: Your business will have a clear marketing strategy and a year-round system to attract, nurture and connect with the right buyers and clients in a measurable way.
That means:
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Consistent social media
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Relationship-focused email marketing
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META ads built for genuine enquiries and efficiency
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Landing pages optimised to capture leads
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A Customer Relationship Management (CRM) software (so your warm enquiries stay in touch instead of forgotten)
You'll know what's working, what's not, where your effort and money is going, and where to optimise and adapt.
What our clients say:
"Working with Mallee Marketing we were successful with attracting new clients through promo videos which is always great.
We we're able to increase exposure with reduction in overall advertising expense so definitely happy with that.
Thanks Tegan, you have certainly helped us branch out into new platforms yet staying with our 'style.' Much appreciated." - Jacqui and Wes Daniell, White River Poll Merinos
""I feel like now we've got a really good direction. It's going to be a very impactful year ahead." - Sienna B, Poll Dorset Stud
"I think the reward is coming through with good solid leads plus brand recognition without annoying people… The planner is also a very clever way of ensuring my time spent towards our social media presence is efficient." - Kirk Harberger, Harberger
“The ladies at Mallee Marketing get it. They understand the pressure and time limitations of working on a farm and having a young family.
They work around your timeframes and the best way to be contactable.
They provide detailed monthly plans for approval so you know what the plan for the month is and can refer back to it whenever you need.
They run a very streamlined approach to social media marketing.” - Jo and Tim Moore, New England Free Range.
GET STARTED WITH A FREE RESOURCE
What’s often useful is a marketing system designed for rural brands that puts your business clearly and consistently in front of the right people with an easy, non-salsey follow up process.It helps you feel more organised, clear and effective in your marketing approach.
If we worked on your marketing together, here are the five things we’d help you set up first:
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Map your year. Every selling window and key date on one page.
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Refine your sales and marketing kit. Your message, client stories and brand kit, ready to reuse.
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Organise your client list. Names, notes and enquiries in one list you own.
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Supercharge your socials and digital systems. Social, email, Meta ads, website and enquiry pathways working together.
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Track what’s working. The numbers that show real value towards your business goals.
Set it up properly once, and it works every season. No more starting from scratch or scrambling last minute.
Like a good set of yards. Everything flows and works the way it should without (too much) stress.
Step one is mapping your year, so we’ve made you a simple calendar to help you get started.
See below
Trusted by leading ag and seedstock brands:
"Mallee Marketing has an in depth understanding of Ag which allowed the Harberger brand to achieve the desired brand recognition it set out achieve and continue to grow. Firstly it was the videos and the glamorous stuff…. now I am starting to see the power of having the backend of our social media manipulated in ways that give us the desired brand recognition and results. The planner is also a very clever way of ensuring my time spent towards our social media presence is efficient.
Both sides have put in some hard yards to capture good content and I think the reward is coming through with good solid leads plus brand recognition without annoying people."
Kirk Harberger
Harberger
"The marketing support that Tegan has provided Collinsville and East Bungaree Studs has been excellent as it was timely and targeted. Tegan demonstrated the ability to understand both our businesses and the Ag sector well, making our marketing industry specific and relevant to our audience."
George Millington
Principal, Collinsville Stud Merinos and East Bungaree Studs
"Mallee Marketing provided extremely high quality service and worked very well with our team to deliver the child safety campaign on time and within budget.
I was particularly impressed with Mallee Marketing's ability to adapt and provide additional service as the campaign developed without compromising delivery deadline or quality.
Mallee Marketing helped us achieve our campaign goals. They successfully increased the child safety on farm campaign awareness, delivered high quality media assets and strengthened our relationship with external stakeholders. Industry representatives from not only Victoria, but across Australia are echoing this campaign and it is credit to Mallee Marketing's phenomenal service.
I've been very happy to work with Mallee Marketing and would recommend it to others who are looking for specialised Ag marketing advice."
Jennifer Shaw
Former Project Manager
VFF Making Our Farms Safer Project
"It was such a positive experience working with Tegan from Mallee Marketing! She’s a clear communicator and her agile working style was really appreciated by the R U OK? team to deliver a podcast series for a very targeted audience.
Tegan successfully guided the R U OK? team through the podcast production process with some really practical, hands-on support, particularly when recording guests in remote locations. She’s very knowledgeable but also very gentle and empathetic, which was particularly appreciated when talking directly to case studies with lived experience in mental health.
Thank you Tegan for all of your support throughout the production of the first podcast series for police and emergency services! We always felt like our little project was in really safe hands and it’s been such a pleasure working with you!"
Rebecca Wood
Marketing Manager
RUOK?
"Working with Tegan we were successful with attracting new clients through promo videos which is always great. Able to increase exposure with reduction in overall advertising expense so definitely happy with that. Thanks Tegan, you have certainly helped us branch out into new platforms yet staying with our 'style.' Much appreciated."
Jacqui and Wes Daniell
White River Poll Merinos
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Trusted by...
