Master your Website, Email Marketing, Social Media Management and Paid Advertising.
Join us in "Digital Marketing for Agriculture - The Basic Essentials" to elevate your agribusiness into the digital age.
By the end of this course, you'll have the skills and knowledge needed to navigate the digital marketing landscape with confidence and achieve your agricultural marketing goals.
Are you a part of the agriculture industry and looking to harness the power of digital marketing to grow your agribusiness? In today's increasingly connected world, establishing a strong online presence is essential for success. "Digital Marketing for Agriculture - The Basic Essentials" is an online course designed to provide you with the fundamental knowledge and skills required to kickstart your digital marketing journey in the field of agriculture.
It is a 6-week course with JUST THE ESSENTIALS (no fluff!) but take your own time when working through the training.
This course is ideal for individuals and businesses who are new to the world of digital marketing and want to gain a solid understanding of the basic key concepts and strategies relevant to the agriculture sector.
Whether you're a farmer selling paddock to plate/farm to fork, an agribusiness owner, consultant, or a cattle/sheep stud breeder, this course will equip you with the essential tools and lessons to effectively promote your products and services in the digital landscape saving you time and money on your promotions and advertising.
Week 1: Strategy and Platform Overview: How digital marketing platforms work in an automated system for your business - just set up and add fuel
Week 2: Website Essentials: Learn how to get started with websites - whether you decide to outsource it to a designer or complete it in-house, we teach you the absolute fundamentals when it comes to how, what to include on your site and what its role is inside your marketing.
Week 3: Email Marketing Basics: Discover how to use email marketing with ease to engage with your audience, build relationships, and promote your agricultural products or services. Gain insights into email campaign planning, list management and building, and best practices.
Week 4: Social Media Strategy: Dive into the world of social media marketing for agribusiness. Understand the major platforms, the algorithm and how to effectively leverage them to find and connect with your target audience. Learn about content creation, engagement, and measuring social media metrics.
Week 5: Digital Advertising Fundamentals: Explore the world of social media advertising and discover how to create targeted campaigns that reach your ideal customers.
Week 6: Analytics and Metrics that Matter: Discover how to view and review analytics and insights to track your online advertising performance.
By the end of this course, you will:
Understand how to leverage digital marketing channels to promote your business, expand your reach, and confidently show up online to your target audience.
Know how to create and maintain a website that reflects your brand and offerings.
Be proficient in using email marketing to nurture customer relationships and drive sales.
Develop a social media strategy and understand how to use platforms to increase your online presence and engage with your target audience.
Have a foundational knowledge of social media advertising, enabling you to reach your audience effectively.
How to use analytics and insights (the basics) to track your online advertising performance.
Who Should Enrol?
This course is suitable for:
Cattle and Sheep Stud Breeders
Agribusiness owners and consultants
Paddock to Plate Businesses
Anyone looking to explore digital marketing and work in the agricultural sector
No prior knowledge of digital marketing is required. This course is designed for beginners who are eager to learn, have a go and apply digital marketing platforms and strategies to their agricultural businesses.
Get started today and unlock the potential of digital marketing for your agribusiness!
$500 + gst once off fee.
Access learning material anytime, anywhere with no time limits!