Digital AgMarketing Roadmap Support Package

Master your Online Marketing.

We help rural and agribusinesses go from being stuck and overwhelmed by their digital marketing to building visibility and awareness online so they can generate leads and sales through strategic social media and profitable content marketing.

Build a profitable marketing plan.

Grow your business and customer base.

 

Are you wanting to get visible in front of your target market? Are you sick of blindly marketing and spending so much time figuring out how to navigate the ever changing digital landscape? 

It's time to take back control and grow your business with profitable marketing. 

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We really enjoy working with rural-agri businesses and organisations to help them:

  • Design a tailored digital marketing strategy uniquely for their business.
  • Set marketing KPIs and a roadmap ahead for the year.
  • Create a content strategy (planner, ideas and tactics). Saving them time & $$$.
  • Know what marketing activities to outsource and where to find talent to support these tasks.
  • Stay up to date on Ag Marketing industry insights and forecasting to ensure they stay on the front foot in order to stand out in their field.
  • Audit their current marketing/promotions and analyse their marketing from previous years (what worked well, what didn’t).
  • Provide advice on budgeting for paid ads and placements.

What we love most is seeing our clients transformations.

Our clients go from having no structure, no confidence and minimal traction within their old way of marketing to being able to get VISIBLE, attract new LEADS and make their digital marketing work for them like a MACHINE.

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Marketing your rural / agri-business shouldn't be draining, confusing or frustrating. 

 

The harsh reality is that WITHOUT an effective strategy and simple actionable steps needed to generate leads and make sales, you will continue to experience...

  • General lack of direction or no strategy that works for you
  • Lack of confidence and structure with your online marketing
  • Feeling unsure what the role of your website is in your marketing and WHY it keeps costing you so much (spoiler alert: it shouldn't be expensive to run!!) 
  • Spending money on advertising that isn't getting you ROI or data that you own
  • Knowing that video is important for your marketing but you don't feel comfortable using it
  • Lack of traction to generate new clients/leads/sales into your business even though you are spending thousands on advertising
  • Feeling sick of marketing being so complicated, expensive and time consuming

If you can relate to any of the above, it's time to chat.

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CLIENT SUCCESS CASE STUDY EXAMPLE

The power of an effective Digital Marketing Sales Funnel.

Paid Ad Objective: Get Sales Qualified Leads (SQL).

A SQL = a prospective customer created through marketing strategy and 'vetted' by the sales funnel. If the prospect is added to my client's 'inbound leads' data base through sharing their contact details it deems them as a “qualified lead” (a viable prospect for follow up) meaning their problems potentially fit the solution being offered by the seller (my client).

Ad Type: Get Customer Contacts

Content Type: Short video

Contact details captured: Full Name, Address, Email, Phone Number

The funnel has produced sales-qualified leads (no spam contacts submitted).

Initially, I felt that the cost per lead here is a bit high ($5.24 per user) to acquire their personal information at this early point in the process.

However, I have only just started working with this client mid 2021. Sometimes it can take a bit of momentum and testing to produce a system that begins to work like a machine to pick up Qualified Leads regularly.

And considering we know it's a big deal for Agri people/farmers to part ways with their contact details (directly through an ON FACEBOOK form) I think these results signal a very positive step in the right direction earning trust, authority and credibility.

Very rewarding to see these results. I wanted to share this with you to show you what is possible and the power of a good digital marketing sales funnel in the rural-agri sector.

Your Digital Marketing & Communications Roadmap

Digital AgMarketing Roadmap 

This support package for rural people and agribusinesses / professionals who are serious about getting visible, building authority and generating awareness, leads and growth.

This package is an interconnecting network and system of proven strategy and tactics to help rural and agri-businesses and pros sell, promote, build brand and product awareness online.

It is your roadmap to structure, strategy, confidence and digital marketing success.

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